Non-Skippable Ads rolling out to all creators in the YouTube Partner Program

Non-Skippable Ads rolling out to all creators in the YouTube Partner Program

Non-skippable ads have been available for a select group of creators for some time, but now, YouTube is rolling out these ads to all YouTube creators under the YouTube Partner Program (YPP).

As advertisers generally pay more for these types of ads, creators can potentially increase their overall channel earnings by enabling these types of ads, which are usually up to 15-20 seconds long. That being said, results may vary from channel to channel as there are some variables to consider. For example, a channel that has a loyal community, and produces great quality content, will probably see better results than a channel with a smaller following and content that is not as interesting or original. 

Fortunately, YouTube provides the tools needed for creators to compare results between types of ads, so that they can make an informed decision. Just follow these steps:

  1. Go to your YouTube Studio.

  2. Click the "Analytics" menu.
    Non-skippable_ads_2-1.png
  3. At the top, click the "Earn Revenue" tab.
    Non-skippable_ads_2-2.png

  4. At the lower right corner of the page you will see the types of ads.
    Non-skippable_ads.png

 

This updated automatically enables these ads in all creator's videos, but they will be notified as soon as this happens. So make sure to check your audience engagement and how much revenue each of the types of ads generate to make a decision on whether or not it makes sense to leave non-skippable ads enabled.

Want to learn more about non-skippable ads? Click here.

    • Related Articles

    • YouTube Partner Program - Requirements for monetization

      In a blog post made on January 16, 2018, YouTube shared the updated eligibility requirements for monetization. For a channel to be eligible for monetization, it will have to meet the following requirements: Have at least 1,000 subscribers Have at ...

    • YouTube Partner Program - Questions & Answers

      If I sign this agreement, am I still part of Freedom!? Yes, you are still part of Freedom!. The terms you will sign confirm that.   If I am currently partnered with Freedom!, why should I sign this agreement? You will gain a direct relationship with ...

    • Where is the YouTube Partner Program available?

      In order to join the YouTube Partner Program (YPP), you need to live in a monetized market, as advertisers can only target their ads to countries where YouTube has launched a monetized site. These countries include: ·         Algeria ·         ...

    • YouTube discusses creators influence, responsibilities and penalties

      In a recent post made in the their blog, YouTube addressed the creators as influencers, their responsibilities, and added additional steps to prevent them from harming the YouTube community, the viewers and the advertisers with their content. YouTube ...

    • Additional monetization options outside YouTube ads

      YouTube ads are not your only option when it comes to earning revenue on YouTube. Below you will find a few extra options at your disposal. Super Chat Super Chat allows you to receive donations from your fans in your livestreams. To be able to use ...