YouTube is enforcing Managed CMS policies more strictly

YouTube is enforcing Managed CMS policies more strictly

YouTube has been investing strongly in content quality, with a stricter enforcement of their policies. This is also true for the Managed CMS, and applies to all YouTube MCNs. The key points are summed up in the requirements to be in a Managed CMS, which are:
  1. Have all rights to the content cleared.
  2. MCN must have Manager access to the channel.
  3. Co-ownership of the channel between the MCN and the creator.
As YouTube notes in their policy, "Owned & Operated (O&O) channels are owned and operated by the MCN. This means the MCN has obtained the rights to the channel’s YouTube content". If you meet all the requirements, this means that when you are invited to join an MCN Managed CMS, you will have to agree to grant onwership of your channel, as seen below.

Please note that Freedom! no longer provides MCN services, but if you are looking for MCN specific services, please reach out to our support team at and we will check if we can recommend an MCN for you. Take a couple of minutes to also check our Talent Management agency at to see what we can do for you.

To be up to date and learn more about YouTube policies regarding Managed CMS click here.

We also encourage your to watch our CEO discussing this topic in the video below.

Updated: 2021-04-20

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