Profanity on YouTube - How it can get your videos demonetized

Profanity on YouTube - How it can get your videos demonetized

As part of YouTube's Advertiser-friendly guidelines, there is a section dedicated to profanity. With cases where YouTube has applied this policy and demonetized videos growing, we want to give you more details on what YouTube looks at when reviewing a video. Make sure that you consider the following in your current and future videos, to ensure your videos are advertiser-friendly, and avoid having your videos demonetized.

When it comes to profanity, YouTube looks at the following:
  1. Video title
  2. Video Thumbnail
  3. How often profanity is used during the video, especially at the beginning (30 to 60 seconds, or during the first 1/3 of the video)

There are also several levels of profanity. Currently, YouTube has divided them into 3 categories:
  1. Light profanity (still ok to have ads enabled at this time)
    Examples: shit, hell, damn, etc. or occasional use of strong profanity even if bleeped (“f-word” or occasional use of vulgar words). Racial slurs will not be tolerated even if bleeped.

  2. Strong profanity (you can still have ads running, but brands may choose to not advertise)
    Strong profanity used during the beginning part of the video; or strong profanity used multiple times throughout the video even for the purpose of comedy, documentaries, news, or education

  3. Profanity in the metadata or repeated use of strong profanity (you should not have ads enabled)
    Profanity in the title or thumbnail image will likely get your video demonetized right way, or if you have strong profanity used repeatedly in a hateful or derogatory way, including racial slurs.

You should also know that YouTube can also consider not give as much exposure of a video that includes profanity, which will in turn reduce the number of views and earnings potential. When YouTube is looking at the video, the tone of the video and how you use profanity also matters, especially if you are addressing someone.

To learn more about Advertiser-friendly guidelines, click here.

    • Related Articles

    • YouTube introduces 3 tools to give viewers more control over suggested videos

      In a blog post, YouTube introduced 3 new tools to give viewers more control over the suggested videos that are shown in their Homepage and Up Next. 1. Suggestions based on topic You can now watch suggested videos from a selection of topics of your ...
    • YouTube is taking action on adult-themed videos aimed at kids and families

      YouTube made a new update to the Child Safety policies, in a publication made August 23, 2019, Youtube gives creators that produce "content that contains mature or violent themes that explicitly targets younger minors and families in the title, ...
    • Additional monetization options outside YouTube ads

      YouTube ads are not your only option when it comes to earning revenue on YouTube. Below you will find a few extra options at your disposal. Super Chat Super Chat allows you to receive donations from your fans in your livestreams. To be able to use ...
    • YouTube updates harassment policy

      YouTube announced changes to their harassment policy as they understand that such issues prevent people from sharing their thoughts and opinions and ultimately, prevent the community from growing. What has changed YouTube will not allow content that ...
    • YouTube provides monetization guidelines for 8 areas

      For YouTube, rating content accurately is key, as it demonstrates if creators understand what kind of content can be or shouldn't be monetized. As part of its transparency goal, YouTube has provided additional details to help creators go through the ...