If you love music and you want to create your own YouTube channel, here are some tips that can help you on that process.
CHANNEL BASICS
Channel name
Think you your channel as a brand, choose a name that you want to be recognized for, it can be your name or another one of your preference.
Banner art
Your banner is the first piece of branding material at your disposal. The look of the banner will influenciate your visitors perception of you and your brand.
Channel Icon
This is your avatar. You can represent yourself as the brand, or another name. Make it clear and consistent with the rest of your channel brand.
Channel trailer
The channel trailer should not be overlooked as you can use it to show what your channel is all about.
HOW TO GET YOUR CHANNEL DISCOVERED
Take behind the scenes footage
Building antecipation is a good option to start sharing information before you start sharing your main content. Letting your audience know what you are working on will also keep your brand in their mind.
Always make high quality content
With so many videos available and so little time you audience as a lot to pick from. Make sure that you deliver high quality content, with clear audio and video.
SEO is essential
SEO (Search Engine Optimization) is essential to get your channel discovered. Make sure you optimize your content's metadata.
Insert cards
Help your audience stay in your channel using cards to link to other videos.
TIPS FOR CONTENT
Create unique lyrics that can inspire your fans to share your videos.
Upload your lyric or art track as soon as your track is released to capture viewers searching for you.
Create covers of popular tracks and encourage your fans to make covers of you.
Include "cover" in your video title so viewers understand you've made a cover.
Know your rights and responsabilities when it comes to the original artist. Make sure you review YouTube's copyright policies.
Always interact with your fans so you know what kind of content they want you to create in the future.
Seek collaboration with other artists so you can have access to their audience and have a wider spectrum of people who may want to subscribe to your channel.
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