Did you know you can have 120 percent audience retention?

Did you know you can have 120% audience retention?

It's actually possible to have more than 100% audience retention. Learn how below.

What is audience retention?
Audience retention is an element in your videos that lets you know what portion of your audience is watching or dropping off your videos. When using your YouTube Analytics, under the Audience retention, you will see spikes (audience likes the content), dips (audience doesn't like the content), and flat (audience continues to watch your video, which is good).





Taking a closer look at the graphs:
  1. Gradual decline
    Sadly, this is the most common graph for videos as audience retention gradually drops over the length of the video. This means that you need to review your video and create content in a way that you can keep your audience interest. 


  2. Flat line
    This is your ideal scenario, but also the hardest to achieve. The audience keeps watching your video from beginning to end. This means that you did a good job at capturing and keeping the viewers curiosity and interest throughout the video.


  3. Bumps
    This means that your audience likes that portion of your video, and may have also share it with other viewers. This is when it's possible to reach the 120% mark. Good practice for this is to review those portions of the video to identify what exacly did your audience like, so your can replicate that in your next videos.


  4. Dips
    This means that your audience is skipping those portions of your videos, which can means that they are loosing interest in your video right before the dip, or there is content in the dip portion that they don't like.


  5. Sudden drop
    This is something you want to avoid at all costs. This can be due to misleading metadata (title, thumbnails) and viewers feel that they promise was not delivered, can be that they were giving you a chance, but the beginning of your video is not interesting enough for them to continue. As a result this may lead for viewers not to watch your videos anymore.


Best practices to improve audience retention

Make clear and define value hook
Start the video with a hook. The initial 15 seconds of the video are crucial to capture the interest of the viewer. If you fail at this, the chances of keeping the audience watching your video will drop considerably as the video plays.

Provide a brief preview of your video
The previews should include the best parts of your videos, or at least a sneak peek of some of your best material in the video.

Pattern Interrupts
This is when you shake things up in your videos, for example when you change camera angles, add pop-ups, and other things that interrupt the usual pattern. People love these kinds of disruptions.

Incorporate open loops
These are like introduction of a series, or a sneak peek, and you end with viewers thinking about what happened in the video.

You don't need to start with your logo
Even if you have a great animated logo, there is a high chance that viewers will not see that as valuable enough to continue watching your video. Build up a great hook for each video, that's will increase your chances of success.

Use jump cuts
A long static scene of a subject is boring. Skip the boring parts, make cuts. This will keep your audience interest.

Use B-rolls
These can be quite interesting and refreshing to watch, these can be used as a pattern interrupt.

Check out the video below for additional details.


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