Creating videos for social change

Creating videos for social change

When you want to make a change, you've got to be the change. You got to stand by your beliefs before you can change the beliefs of other people. If you want to motivate people or expose a dilema that needs to be addressed so that social changes happen, you can be that voice in the crowd. This article will give you some guidelines on how to create these kind of videos.


What's your point of view?
What do you want your audience to walk away with? What's you special idea or angle you want to share with your audience? This must be very clear and vivid in your mind so it's also clear in your message.

Why do you care?
Whether it's a personal story or not, communicating your reason behind the issue can be very effective.

What action do you want your audience to take?
Spread awareness, discuss the situation with friends, go out and vote, or anything else, the point is that you need to be as specific as possible.

How do you want this content to be consumed?
Is your goal to spread awareness, or used in a class room, or request action? You method of distribution can guide key decisions about the content.


The setup or an inciting moment
The setup is like the introduction part of your story, you share the current situation, a brief period where you share characteristics of your characters, like where they live and what they do.

Confrontation or rising action
This is when the action of both parties is taken, when the story gets more interesting.

Resolution where the hero succeeds or fails
This is where your characters make a decision and whatever the decision is it will be the resolution of the story and hence the ending.

To give you insights on this, you might be making a documentary about YouTube vloggers. This maybe a good example of a story arc:
  1. Setup:
    Vlogger is an entertaining dude, who makes gameplay vids, Haunted challenges vids, vids going to beaches and living life and just having a good time.
  2. Rising action:
    Vlogger suffered a financial blow because his Videos has been taken down by YouTube because of community guideline violations
  3. Resolution:
    Vlogger adapts to the community guidelines but the content still stays the same. Or vlogger changed platforms, or other scenarios.
This is a basic story right here.


Explore perspectives
Can you experience a part of someone else’s culture through dress, food, sports, or religious events? Is it what you expected? Consider simulating a “Day in the life of…”: You could challenge stereotypes to highlight how we treat each other by asking “Why do certain stereotypes exist? Are they really accurate?” Be sure you’re informed on all of the obvious ‘sides’ and see what you learn.

Share stories of those affected
Consider interviewing people who have been or are suffering. Perhaps they are targets of online hate speech, minority groups, or people just trying to figure out their life.

Co-create videos with people in your target audience
Videos starring community members may resonate more. For example, if you want to share a story about Islamic extremism and you want young Muslims to find it interesting, try co-creating it with your target audience.

Celebrate diversity
Highlight relationships and friendships that cross racial, ethnic, religious or other barriers. You could show the value of diversity in your community. Document day-to-day instances of cultural or other exchanges. Celebrate diversity with diversity!

Infuse humor
Humor has been shown to play an effective role in undermining hateful narratives and can make your video more engaging to your audience. Can you reflect on a serious topic with lightheartedness?

Inspire action
Make sure in your videos you ask people who share the same perspective as you to make an action in their own way. If you manage to stir their emotions you must be able to challenge them in a friendly way.

Check out the video below for more details:

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