YouTube updates YouTube Studio and includes new metrics
YouTube rolled out an update for the YouTube Studio aimed at giving creators information that can help them grow on YouTube.
YouTube introduced 3 new metrics in YouTube Analytics:
Impressions - Counts views of your video thumbnails. Only counts on YouTube (homepage, subscription feed, search and "up-next" section. Learn more.
Impressions click-through rate - Percentage of impressions that turned into views. As click-through rate is based on impressions, having effective thumbnails will greatly affect this metric. You can use this information to optimize your titles and thumbnails. Learn more.
Unique viewers - Estimate number of different people who watch your videos over a period of time. Useful to compare to your subscriber base and identify videos that reached a wider audience. You can use this information to guide your content strategy for future videos.
These metrics are rolling out to a small number of creators on March 7, 2018, and in a few weeks after to everyone. This update will also be available on Creator Studio Classic a few weeks after that.
YouTube also introduced the YouTube Studio Dashboard, a "one stop shop" for data that has personalized recommendations, which include content from the Creator Academy, your latest video performance and comparison to previous uploads, and access to news about everything that affects the creator community.
The Dashboard will also roll out to all channels in the next couple of weeks.
For the official YouTube blog post, click here.
YouTube updates harassment policy
YouTube announced changes to their harassment policy as they understand that such issues prevent people from sharing their thoughts and opinions and ultimately, prevent the community from growing. What has changed YouTube will not allow content that ...
YouTube updates Live Steaming features
In a recent post, YouTube announced a few updates to its Live Streaming service. This update includes the Live Chat replays, automatic English live captions, geotagging, and the option to use IFTTT (If This, Then That). With the Live Chat replays, ...
YouTube updates Community Guidelines Strike System
In a blog post on February 19, 2019, YouTube announced changes to their Community Guidelines strike system, effective from February 25, 2019. With the goal of educating creators, channels that violate YouTube's Community Guidelines for the first ...
YouTube Advertiser-friendly guidelines - News and updates
If you are a creator, you have already been used to the frequent updates in YouTube policies, especially the one about Advertiser-friendly content. Below you will find the latest updates. Please make sure to read as this can help you avoid any issues ...
YouTube updates algorithm to promote family friendly content
YouTube continues to make changes to its algorithm regarding the family friendly content. According to a news post, YouTube's mentions that the recent changes are to "improve the ability for users to find quality family content". This change impacts ...