YouTube taking tougher approach to protect families

YouTube taking tougher approach to protect families

YouTube released an update regarding the steps they are taking to protect families both on YouTube and YouTube Kids.  Below are 5 ways YouTube is doing this, that represent a more tough approach in the application of their policies:

  • Tougher application of the Community Guidelines and faster enforcement through technology: Application of strict policies against child endangerment, and partner with regional authorities and experts to help enforce these policies and report to law enforcement through NCMEC. Implemented policies to age-restrict (only available to people over 18 and logged in) content with family entertainment characters that containing mature themes or adult humor.

  • Removing ads from inappropriate videos targeting families: Since June 2017, YouTube has already removed ads from 3 million videos, under this policy, and counting.

  • Blocking inappropriate comments on videos featuring minors: Through the use of automated systems and human flagging and work with NCMEC to report illegal behavior to law enforcement. YouTube is also taking a more aggressive stance by turning off all comments on videos of minors where they see inappropriate sexual or predatory comments.

  • Providing guidance for creators who make family-friendly content: Release of a comprehensive guide on how creators can make enriching family content for the app, in the coming weeks.

  • Engaging and learning from experts: While there is some content that clearly doesn’t belong on YouTube, there is other content that is more challenging for YouTube to make a clear decision on. For example, cartoons that are targeted towards adults, and feature characters doing things not appropriate for children. Could be ok for YouTube or if age restriction is applied, but not for someone younger. Similarly, an adult dressed as a popular family character could be questionable content for some audiences, but could also be meant for adults recorded at a comic book convention. To help YouTube better understand how to treat this content, they will be growing the number of experts they work with, and doubling the number of Trusted Flaggers they partner with in this area.

 

Recomended articles:

- YouTube updates Advertiser-friendly guidelines

My video was classified with a yellow monetization icon. What can I do?

 

    • Related Articles

    • YouTube is taking action on adult-themed videos aimed at kids and families

      YouTube made a new update to the Child Safety policies, in a publication made August 23, 2019, Youtube gives creators that produce "content that contains mature or violent themes that explicitly targets younger minors and families in the title, ...
    • YouTube Advertiser-friendly guidelines - News and updates

      If you are a creator, you have already been used to the frequent updates in YouTube policies, especially the one about Advertiser-friendly content. Below you will find the latest updates. Please make sure to read as this can help you avoid any issues ...
    • YouTube announces 4 additional steps against terrorism

      YouTube and Google have announced 4 additional steps to fight terrorism.  Increased use of machine learning technology Devote more engineering resources to apply our most advanced machine learning research to train new “content classifiers” to help ...
    • YouTube updates harassment policy

      YouTube announced changes to their harassment policy as they understand that such issues prevent people from sharing their thoughts and opinions and ultimately, prevent the community from growing. What has changed YouTube will not allow content that ...
    • YouTube is updating the Terms of Service on December 10, 2019

      On December 10, 2019 YouTube will be updating the wording of their terms of service for greater clarity - they are not materially changing how things work, and are not introducing any changes regarding channel terminations. Here are the key items to ...