Facebook monetization - Best practices

Facebook monetization - Best practices

After testing Ad Breaks for video with a select group of publishers, Facebook continues the preparation to, at some point, open up the monetization features more broadly.  To be ready for that moment, you can start by reviewing the main guidelines, to make sure that you are creating content that can be "Facebook ready".


You should know:

  • You must comply with Facebook’s policies and terms, Community StandardsPayment Terms, and Page Terms, which include information regarding intellectual property, authenticity, and user safety.
  • You should not engage in fraudulent business practices.
  • You need to have an authentic, established presence on Facebook - meaning, you should have a profile or page for at least one month, and avoid having fake/multiple accounts.
  • Ad Breaks require a sufficient follower base
  • Repeated violations against Facebook's Content Guidelines for Monetization, share of clickbait or sensationalism content, or misinformation and false news posts may be ineligible or may lose their eligibility to monetize.
  • As on YouTube, context and purpose of the content is very important
  • Facebook reserves the right to not show ads at their discretion, including from certain advertisers or certain formats.
  • Advertisers choose where they want to advertise and may also choose to avoid content about sensitive topics.


Content that may not be eligible for monetization:

Misappropriation of Children's Characters

Content that depicts family entertainment characters engaging in violent, sexualized, or otherwise inappropriate behavior, including videos positioned in a comedic or satirical manner. For example, situations where characters sustain serious personal injury, are involved in vile or shocking acts, or involved in behavior such as smoking or drinking.

Tragedy & Conflict

Content that focuses on real world tragedies, including but not limited to depictions of death, casualties, physical injuries, even if the intention is to promote awareness or education. For example, situations like natural disasters, crime, self-harm, medical conditions and terminal illnesses.

Debated Social Issues

Content that is incendiary, inflammatory, demeaning or disparages people, groups, or causes is not eligible for ads. Content that features or promotes attacks on people or groups is generally not eligible for ads, even if in the context of news or awareness purposes.

Violent Content

Content that is depicting threats or acts of violence against people or animals, where this is the focal point and is not presented with additional context. Examples includes content featuring fights, gore, beatings of either animals or people, or excessively graphic violence in the course of video gameplay.

Adult Content

Content where the focal point is nudity or adult content, including depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

Prohibited Activity

Content that depicts, constitutes, facilitates, or promotes the sale or use of illegal or illicit products, services or activities. Examples include content that features coordinated criminal activity, drug use, or vandalism.

Explicit Content

Content that depicts overly graphic images, blood, open wounds, bodily fluids, surgeries, medical procedures, or gore that is intended to shock or scare.

Drugs or Alcohol Use

Content depicting or promoting the excessive consumption of alcohol, smoking, or drug use

Inappropriate Language

Content should not contain excessive use of derogatory language, including language intended to offend or insult particular groups of people.


Make sure to visit the official page for the most up to date information.


If you have any other questions or concerns, please make sure to reach out to our support team by clicking in the "Submit a request" link at the top of this page.

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