The Internet Creators Guild (ICG) is a nonprofit organization created by YouTuber Hank Green, co-founder of the popular vlogbrothers channel, that published a study aimed to inform creators about best practices for MCN agreements and brand deals. For this, ICG spoke to a dozen lawyers, industry members, and creators to understand their perspectives, and the result is a document that addresses creator's main concerns, or at least the main concerns they should have, while looking at a new contract. The challenge often starts by knowing where the key elements of a contract are.
One of the mentions made by ICG, regarding MCNs (Multi Channel Networks), is that contracts should be short, ideally with a trial-period, usually up to 3 months. Something to make sure you watch for is the auto renewal clause, especially if you are looking to sign a 1 year or even multi-year contract. It's essential that you keep track of the dates.
For more tips, please read the full study by clicking here, or view the document here. And if you want to read additional studies made by ICG, click here.
Updated: 2021-04-20
Related Articles
What are brand deals and how can I find them?
If you are looking to increase your channel's potential, brand deals are a great option. Brands are constantly looking for influencers to promote their products and services. If your audience matches the target audience of a brand, and you have a ...
Sponsorships - Best practices
Sponsorships are a great way to increase the support for a channel, and can also be used as an additional revenue stream, however, there are some guidelines that you should be aware of in order to prevent any issues that could put you and your ...
Guidelines for paid product placements and endorsements
---------------------------------------------------------------------------------------- FTC UPDATE - FEBRUARY 2020 All five commissioners of the Federal Trade Commission (FTC) have voted to review how it handles digital influencers and sponsored ...
Best practices for requesting video takedowns
There may come a time when you may feel the need to request a takedown of a video that someone else uploaded. We have some best practices you should consider for these situations as YouTube takes these requests very seriously, and if not done ...
Facebook monetization - Best practices
After testing Ad Breaks for video with a select group of publishers, Facebook continues the preparation to, at some point, open up the monetization features more broadly. To be ready for that moment, you can start by reviewing the main guidelines, ...