Non-skippable ads have been available for a select group of creators for some time, but now, YouTube is rolling out these ads to all YouTube creators under the YouTube Partner Program (YPP).
As advertisers generally pay more for these types of ads, creators can potentially increase their overall channel earnings by enabling these types of ads, which are usually up to 15-20 seconds long. That being said, results may vary from channel to channel as there are some variables to consider. For example, a channel that has a loyal community, and produces great quality content, will probably see better results than a channel with a smaller following and content that is not as interesting or original.
Fortunately, YouTube provides the tools needed for creators to compare results between types of ads, so that they can make an informed decision. Just follow these steps:
- Go to your YouTube Studio.
- Click the "Analytics" menu.
- At the top, click the "Earn Revenue" tab.
- At the lower right corner of the page you will see the types of ads.
This updated automatically enables these ads in all creator's videos, but they will be notified as soon as this happens. So make sure to check your audience engagement and how much revenue each of the types of ads generate to make a decision on whether or not it makes sense to leave non-skippable ads enabled.
Want to learn more about non-skippable ads? Click here.