In a post made in June 2017, YouTube shared information about an update to the Advertiser-friendly content guidelines. This update added information about a few more types of content:
- Hateful content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.
- Inappropriate use of family entertainment characters: Videos depicting family entertainment characters or content, whether animated or live action, engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes, are not eligible for advertising.
- Incendiary and demeaning content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.
Other examples of content that is considered non advertiser-friendly are:
- Sexually suggestive content, including partial nudity and sexual humor
- Violence, including display of serious injury and events related to violent extremism
- Inappropriate language, including harassment, profanity and vulgar language
- Promotion of drugs and regulated substances, including selling, use and abuse of such items
- Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not show.
Important: These guidelines apply to any portion of a video or video metadata, including video title, thumbnail, or tags.
Please note that these are only examples and do not represent the full range of possible non advertiser-friendly content. To view more information and guidelines around advertiser-friendly content, including the appeal process, please visit the official policy page at this link.
This is not a new policy but has been improved to ensure the transparency of YouTube's monetization system. Please note that a video may be demonetized for other reasons aside from being non advertiser-friendly. If the monetization on your video was removed for other reasons, then please be sure to you use YouTube’s monetization troubleshooter located here to get more detailed information.
Other previous key changes made by YouTube include improvement of the notification and appeal process for their policy on demonetizing videos due to non-advertiser friendly content.
- Changed the $ icon in Video Manager to yellow with the hover message “Not advertiser-friendly. Request manual review” to make it more clear when a video is demonetized
- YouTube sends Creators an email notifying them if a video is demonetized due to advertiser-friendly content concerns. (videos that are already monetized may still be demonetized when deemed inappropriate)
- Creators can click on the yellow $ icon next to any video that is demonetized due to advertiser-friendly content concerns in Video Manager to request an appeal by YouTube's human reviewers. The video will be will be monetized again and channel owner will be notified when the review is successful
After reading this FAQ, if you have any questions or concerns about Advertiser-friendly content, please contact our support team by opening a ticket here.