With the latest update of Facebook's Rights Manager tool, creators can now choose to monetize their videos with Facebook's mid-roll ads.
According to Facebook "this allows rights owners to claim a share of the money generated if an Ad Break runs in a piece of content that matches the rights owner’s reference file. We’re still early days with testing Ad Break, but this option may be something rights owners want to use in the future."
As Facebook describes in their blog post, rights owners can now find their video content on Facebook, using a new automated process, which has 4 options available for matching videos:
- Claim ad earnings
- Manual review match
In addition to that, there are also matching conditions available. These updates will be available for Pages using Rights Manager globally in the coming weeks.
Although this is great news for content creators, the monetization features are not yet as robust as in other platforms, such as YouTube.
For a more details, head over to the official Facebook post.